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The significance of Social Media Week…
Why, in my opinion is this singularly one of the most important gatherings within the marketing and communications industry today? Because it is organic. Organic in the way that our industry has and...
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Why direct funding of entertainment will come from Brands.
Content Marketing via Branded Content may finally hit the mainstream as Marriot, the most unlikely of Brands, announced the global launch of its content marketing studio. Prior to this, Brands more...
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